Caribbean Literature - 1290 Words

Allison Lindquist CLP 0220 Essay 1 7 Febrbuary 2014 The Caribbean presents an unrealistic facade to outsiders; this region is the vacation hot spot with many beautiful tropical islands, perpetual sun, and clear waters – a place to rid yourself of all worries, and unwind. But there are many underlying issues in this region that most people are unaware of. In The Oxford Book of Caribbean Short Stories, written by Stewart Brown and John Wickham, there are many depictions of the difficulties that people experience in the Caribbean. A common theme amongst many of these short stories is identity. In postcolonial societies, for example, the articulation of identity frequently becomes an upsetting process because of a historical,†¦show more content†¦Silvera describes all the different types of people that are seen in the airport, with cultural references. In the first paragraph, Silvera talks about multiple Caribbean identities, refers to slave heritage, and describes different reasons for leaving the Caribbean. Silver a’s use of the repetition of the line â€Å"[l]eaving the Caribbean for the North Star† gives more impact on readers regarding the urgency of escape from oppression. This phrase expresses how thereShow MoreRelatedCaribbean Literature1477 Words   |  6 PagesCaribbean Literature INTRODUCTION The evolution of Caribbean Literature started centuries before the Europeans graced these shores and continues to develop today. Quite noticeably, it developed in a manner which transcended all language barriers and cultures. Today the languages of the Caribbean are rooted in that of the colonial powers - France, Britain, Spain and Holland - whose historical encounters are quite evident throughout the region. The cosmopolitan nature of the regions language andRead MoreAnalysis Of Caribbean Literature And Ideas1478 Words   |  6 PagesThroughout Introduction to Caribbean Literature and Ideas, the class explored a number of texts, both fictional and non-fictional, that spoke to a number of larger historical issues that have affected the Caribbean as a whole. In every text we read, I saw a recurring concept come about: traveling. The act of travel, or the circulation of people in and out of the Caribbean, seems to be very important, in order to understand many of the issues that Carib bean people face. Whether it is â€Å"the boys† ofRead MoreMigration Themes in Caribbean Literature: More Social Problems Than Solutions1773 Words   |  8 PagesMigration Themes in Caribbean Literature: More Social Problems than Solutions Migration is a prominent theme within Caribbean literature. Despite the migrants’ initial perceptions of good fortune, the foreign countries are invariably a place of social inequalities and uncertainty. This paper discusses the varying ways in which migration is portrayed through the medium of Caribbean writing. Migration is exhibited in novels, short stories, and poems. Migration itself is portrayed with curiosityRead MoreThe Literature Emerging From The African, Latin American, Caribbean And Asian Countries1985 Words   |  8 Pagesby-Raman M.A (Final YEAR) DATE OF SUBMISSION-20 OCT 2014 Introduction about the article The literature emerging from the African, Latin American, Caribbean and Asian countries that have adopted structural adjustment programmes throws light on the multidimensional of effects at the households’ level. This article captures significant areas from the literature around. (a) Women’s work, poverty and structural adjustment (b) households survival strategies; and (c) growing orthodoxyRead MoreThe Literature Emerging From The African, Latin American, Caribbean And Asian Countries1985 Words   |  8 Pagesby-Raman M.A (Final YEAR) DATE OF SUBMISSION-20 OCT 2014 Introduction about the article The literature emerging from the African, Latin American, Caribbean and Asian countries that have adopted structural adjustment programmes throws light on the multidimensional of effects at the households’ level. This article captures significant areas from the literature around. (a) Women’s work, poverty and structural adjustment (b) households survival strategies; and (c) growing orthodoxyRead MoreCaribbean American Women1256 Words   |  5 PagesAfrican American Literature. This anthology was initially produced out of an anxiety within the black community which developed from their uncertainty of their place in America. In Kenneth Warren’s text What was African American Literature? he traces the history of our understanding of African American literature. According to Warren, the category African American literature was created out of response to the Jim Crow era; â€Å" writing by black Americans became African American literature only retroactively†Read MoreThe And The Caribbean Islands : A Shared History Essay1623 Words   |  7 PagesHawai`i and the Caribbean Islands: A Shared History Jane Desmond’s â€Å"Let’s LÃ… «`au,† a chapter in her book Staging Tourism: Bodies on Display from Waikiki to Sea World, discusses the development of the â€Å"destination image,† the staged attempts to give visitors a sense of Hawaiian culture, as well as contrasts between dancing hula for a performance and as a lifestyle. She claims that visual preconceptions of Hawai`i, along with the environment that is staged for the tourist, has created and perpetuatedRead More Plantation and Race in the Caribbean Essay1738 Words   |  7 PagesPlantation and Race in the Caribbean The incredible history of the Caribbean is indeed, one of the most rich, and at the same time troubling, of the New World. Its incredibly heterogeneous population and its social racial base make it a very difficult place to, for instance, live and raise a family. While some children may have a future because of their light complexion, the others are doomed to a life of poverty in the unforgiving culture and society of the Caribbean. Three people have takenRead MoreAn Active Role in Shaping History Essay1590 Words   |  7 PagesAn Active Role in Shaping History From the beginning of their colonization and enslavement, the histories of the Africans and the African-descended were shaped ultimately by outsiders. The colonization of Africa, the Caribbean, and Latin America were all controlled and executed by the Europeans. The slave trade and plantations were also under the power of whites. Even the emancipation of slaves, though the African-descended definitely contributed, was mostly shaped by and a result of decisionsRead More A Caribbean Legacy Essay1182 Words   |  5 Pages A Caribbean Legacy The notions of slavery, colonialism, and race are indelible aspects of Caribbean history. In order to fathom the current political, social, economic, and cultural climate of the Caribbean one must engage in a critical study and understanding of the impact slavery has had in modern day Caribbean societies. The modes and intricacies of modern day Caribbean societies are intimately related to the plantation systems of the colonial period, which welcomed the arrival of the largest

Martin Luther King Letter Rhetorical Analysis - 710 Words

In a letter by Dr. Martin Luther King Jr., the civil rights leader uses various rhetorical devices to justify his actions for the nonviolent actions. His primary audience throughout the letter was to the clergymen who made accusations against Dr. King. He justifies his cause and argues the necessity of immediate action using rhetorical appeals such as ethos, pathos and logos. By using these various devices, Dr. King can gain the support needed for the Civil War Movement from his audience. The opening greeting â€Å"My Dear Fellow Clergymen† immediately begins the letter with the use of ethos, which is an appeal to authority. He is sending a message to the clergymen that he himself is not better than nor less than them. Dr. King also†¦show more content†¦Through the use of dark and enraging diction such as â€Å"vicious†, â€Å"kill† and â€Å"drown†, Dr. King is able to appeal to the emotions of the readers. He successfully gives a vivid image in which the audience can begin to feel the pain and problems of what it would be like to be part of black community as an everyday life. Dr. King’s primary goal was to persuade the audience to hear about these outrageous acts and adds on to justify his cause in response to the clergymen’s letter against King. The use of pathos helps arouse emotions in the audience to take action and end the racism and hate that has caused a lot of pain and loss. Dr. King continues his letter in which he also uses the rhetorical tool logos, an appeal to logic. By doing so, Dr. King strengthens the argument by adding commonsense statements. The appeals to logos help explain how segregation is unjust which is a rational conclusion since not everyone had equal rights and were treated differently just because they had a different skin color. King appeals to logos in, â€Å"We have waited for more than 340 years for our constitutional and God-given rights†¦Whatever affects on directly, affects all indirectly†¦Anyone who lives inside the United States can never be considered an outsider anywhere within its bounds†. This quote demonstrates through logic that any person has every right to disapprove injustice.Show MoreRelatedRhetorical Analysis Of Martin Luther King Jr s Letter From Birmingh am Jail1499 Words   |  6 Pagesgenre, and rhetorical situation. When reading critically we become acquainted with these concepts therefore become better writers ourselves. While learning about rhetorical writing and composition we have analyzed Billy Collins â€Å" Commencement Address at Choate- Rosemary Hall† , Martin Luther King Jr’s â€Å"letter from Birmingham Jail† and Lloyd Bitzer’s essay on â€Å"Rhetorical Situation†. In this paper I will analyze and make connections between the concepts of audience, genre and rhetorical situationRead MoreRhetorical Analysis Of Martin Luther King Jr. s Letter From A Birmingham Jail873 Words   |  4 PagesAfter criticism from eight Alabama clergymen for his nonviolent demonstrations, Martin Luther King Jr. was compelled to enlighten them on the current issues plaguing the African American community. During his confinement in a Birmingham jail, King wrote Letter from a Birmingham Jail to address mos t of the clergymen s concerns about his protest. In his letter, King emphasized why his actions were not unwise or untimely and explained that now was the perfect moment to act. His studies and sermonsRead MoreRhetorical Analysis Of Martin Luther King Jr s Letter From Birmingham Jail1831 Words   |  8 PagesPersuasive writing is most effective when all three rhetorical appeals, Logos, Pathos, and Ethos, come together to form an indisputable argument. Dr. Martin Luther King Jr and Malcolm X are two of the most influential figures of the past few decades; similarly, their work is summarized as some of the most persuasive and controversial of all time. The audience of both of their pieces, â€Å"Letter from Birmingham Jail† and â€Å"The Ballot or the Bullet† include oppressed African Americans and the white oppressorsRead MoreRhetorical Analysis Of Martin Luther Kings Letter From A Birmingham Jail1488 Words   |  6 Pagesmotivation for writing my Rhetorical Analysis of Martin Luther King’s â€Å"Letter from a Birmingham Jail† is that this is a requirement for my English Composition Class. My heartfelt motivation for writing my Rhetorical Analysis is the respect I have for Martin Luther King’s intelligence and commitment that he displayed for the equality of the African American population. In analyzing â€Å"Letter from a Birmingham Jail†, I developed an even stronger understanding of the dedication Mr. King had for the disadvantagedRead MoreEssay on Letter from Birmingham Jail Brief Analysis850 Words   |  4 Pages‘Letter from Birmingham Jail’ Rhetorical Analysis Martin Luther King Jr., the leader of the Civil Rights Movement, was arrested and placed in Birmingham jail after leading a non-violent march to protest racism in the streets of Alabama- a highly segregated state at the time. There he received a newspaper containing â€Å"A Call for Unity,† which was written by eight white Alabama clergymen criticizing King and his movement’s methods; this prompted King to write a letter in response to the criticsRead MoreMlk Rhetorical Analysis Essay example1178 Words   |  5 PagesRhetorical Analysis on Martin Luther King Junior’s Letter from Birmingham Jail In Martin Luther King Junior’s Letter from Birmingham Jail, MLK uses ethos, logos, and pathos powerfully and effectively to present his argument that the discrimination of African Americans all over the country is unbearable and should be outlawed forever. King wrote the letter in Birmingham, Alabama after a peaceful protest against segregation which was King’s way of reinforcing his belief that without forceful, directRead MoreEdwards : Not The King Of Emotion?1433 Words   |  6 PagesEdwards: Not the King of Emotion? To determine how effective a piece is, one must look to the effect on the audience. Effectiveness is not only how convincing the argument is, but also the longevity of that effect. In terms of influence, both the sermon â€Å"Sinners in the Hands of an Angry God† by Jonathan Edwards and â€Å"Letter From Birmingham Jail† by Martin Luther King Jr. contributed to major religious and political movements of their times. Jonathan Edwards, a well-educated and respected Puritan preacherRead MoreAn Analysis of Martin Luther King Jrs Letter from Birmingham Jail776 Words   |  3 PagesEssay analysis Letter from Birmingham Jail by Dr. Martin Luther King, Jr (African Studies Center, 2013). :Letter from Birmingham Jail is a powerful piece of writing that graces the writings by Martin Luther. Part of the power lies in the use of rhetorical devices such as ethos, logos, and pathos in the letter. Luther used these stylistic devices and literary approaches to express his message, intention and express the mood of the letter making a masterpiece like no other letters before. Read More Dr. Martin Luther King Jr.s Letter From a Birmingham Jail Essays1088 Words   |  5 PagesDr. Martin Luther King Jr.s â€Å"Letter From a Birmingham Jail† In King’s essay, â€Å"Letter From Birmingham Jail†, King brilliantly employs the use of several rhetorical strategies that are pivotal in successfully influencing critics of his philosophical views on civil disobedience. King’s eloquent appeal to the logical, emotional, and most notably, moral and spiritual side of his audience, serves to make â€Å"Letter From Birmingham Jail† one of the most moving and persuasive literary pieces of the 20thRead Moreâ€Å"Letters from a Birmingham Jail† Analysis of the Rhetorical Appeals1182 Words   |  5 Pagesemotion in the audience that compels them to leap out of their seats and take action. Martin Luther King Jr. attempted to do this when he wrote an open letter while in his jail cell after a peaceful debate against segregation. His lettered response was guided at a statement by eight white Alabama clergymen saying that segregation should be fought in court and not on the streets. King uses a combination o f three rhetorical appeals to accomplish his rhetor; ethical, logical and emotional. The three appeals

Quantitative Business Models for Supply Chain Management

Question: Discuss about the Quantitative Business Models for Supply Chain Management. Answer: Introduction Supply chain management of the company is a best source for gaining the competitive advantage. The process of supply chain management includes all the processes from brining the product into the market to the satisfaction of customers. The supply chain activities include distributors, transportation, advertisement, wholesalers, retailers and customers. The supply chain management in the organization includes all the functional areas such as transportation, inventory control and warehousing. It is very crucial for the management of every company to provide deep focus on all the activities of the supply chain (Fawcett et.al, 2014). The whole process of supply chain includes the moving of goods from raw materials to the end users. The productivity of the company can enhanced if the underlying company focuses on the information, building strong relationships with the customers, suppliers, retailers and whole sellers. In the previous years, the supply chain management of the company did n ot include several responsibilities but in the present situation, the activities of the supply chain have increased which enhances the responsibilities of the supply chain management. These responsibilities enhances due to the increase in the line of the supply chain (Tayur et.al, 2012). The paper under discussion provides the detailed information about the supply chain management and its importance. Also, the underlying paper has discussed the seven principles of the supply chain management. Supply chain management The supply chain management of the company helps in enhancing the operational efficiency of the organization. It helps in enhancing the success of the company and provides satisfaction to the customers. The supply chain management helps in improving the quality of life. SCM is very crucial for every organization and plays an essential role in the success of the organization. The employers demand from the employees that they must have high skills and knowledge about the supply chain management. SCM of the company identify the major issues of the company which includes the growth and partnership of the organizations, expansion in the business of the company and environmental issues. Total eight essential processes are included in the supply chain (Chopra and Meindl 2013). Importance of supply chain management The supply chain management strategy is very important for the organization. These strategies are the backbone of the organizations. Availability of the products, market coverage and the revenue of the company is fully dependent on the supply chain strategy. The company must have an effective supply chain strategy in order to become competitive in the market. When a new product is launched in the market so after the advertisement of that product it must be available in the sales units from where the customers can easily buy that product. If the product is not available in the market, the demand for the customers will switch to the other substitute products. Not availability of the product in the market results in dropping the demand of the customers and also dropping the interest of the customer related to that product. Transportation network plays a crucial role to support the sales of the company. This network helps in delivering the brands in the sales unit from where the customer s can easily purchase the products of the company. Also, the marketing strategy of the company helps in enhancing the sales of the products. Through the marking, the company promotes their brand so that several individuals will become aware about the new brands of the company. Transportation network and the advertisement strategy of the company are very essential components of the supply chain (Dyckhoff et.al, 2013). In order to lower down the cost of production, different companies setup their own production units where the cost of the raw material and the labor cost are very cheap. The company has to focus that the supplier must provide the best quality of the raw material, actual quantity and the reasonable price. Companies transfer this raw material into the production units located in different cities. In these production units, the goods have been made which than pass through a process of supply chain. The supply chain involves the distributors, wholesalers, retailers and the customers (Hult et.al, 2013). There are several benefits of the supply chain management. Some benefits are: It reduces the cost of inventory It helps in providing the medium of communication between the partners It helps in improving the service and as well as satisfaction of customers It helps in increasing the cash flow of the company. It provides effective and efficient manufacturing strategies to the companies It helps in improving the quality of the product and provides higher profit margins to the companies. The supply chain management provides different tools and techniques to the company so that the company can easily analyze and evaluate the problem. Also, it provides the solution of the problems faced by the company. The supply chain management helps in delivering the goods to the customers quickly. It helps the company in order to become competitive in the marketplace (Turker and Altuntas 2014 p.837) Principles of supply chain management 1. The first principle of the supply chain management illustrates that the companies made a segment of the customers according to the service needs. After making the segment, apply the supply chain process in order to provide service to this segment and enhances the profitability of the company from this segment. Analysis of the value which a customers demand is very important. After making the segment of the customers according to their needs, the company can easily provide the services which the customers demand in the segment. In order to make the segmentation and evaluate the demand of the customers, the company has to conduct interviews, surveys and research (Wisner et.al, 2015). After analyzing the needs and demands of the customers, the company provides changing in their supply chain process and making the supply chain that is essential in order to fulfill the needs and demands of the customers. This ability of the company also helps in enhancing the profitability of the compa ny. The company must evaluate the financial understandings of their customers. It is very essential for every company to identify and evaluate that which customers is most profitable for the company and from which customers the company can generate long term profit. The company must identify all the costs associated with the activities in the supply chain process. Several companies enhance their customers by providing services to the segments but their cost analysis showed the lost. So it is very essential for every company to identify the cost (Brindley and Oxborrow 2014 p.45). 2. The company must modify their logistics network according to the service requirements. Several companies use the monolithic approach in order to modify the logistics network design. The company modifies their logistics network design according to the service requirements of the customers. This modification helps in completing the toughest requirement of the customer. In every company, there are specific essential logistics are required for the successful supply chain (Ross 2015). Differentiated product industries can easily modify their logistics as compare to undifferentiated product industries. Modification in the logistics network helps the company to serve the segment of the customers and helps in achieving the growth. The logistics network of the company must be flexible. In order to provide efficient services to the customers and to become competitive in the market, the company has to modify the logistics network. The company must make a plan to modify the logistics network in order to make realistic decisions and to easily manage the transportation (Bowersox 2013). 3. Several companies make the forecast of their products by using their own assumption. Different measures and details also help the company in making the forecast. Sales forecast of the companies help to predict the growing demands of the customers. It is very essential for the company to make prediction of their production that customers wants i.e. what amount of products is necessary and demand by the market. The supply chain management of the company helps in making the independent forecasting (Ellram et.al, 2014 p.8). The company used the demand planning software in order to implement the planning process. Forecasting helps in reducing the cost of the company. The company can take an advantage of the lower inventory and warehouse cost by using the forecasting. This will help the company in enhancing the profitability of the company. (SOP) sales and operations planning helps in all the activities of the supply chain process i.e. from the suppliers to the customers in making the f orecasting. The manufacturer forecast the demand of the distributors. The distributors forecast the demand of the end users which are also called the customers (Ramanathan 2014 p.210). 4. The company must differentiate the products that are highly used by the customers. The company must convert the material into those products of having higher demand in order to meet the requirements of the customers. The company must cut down the cost of the products having low demand. Also, the technique of just in time helps the company in reducing the cost of the product. The companies using the just in time inventories are competitive in the marketplace. Several companies used the Mass customization in order to meet the needs and demands of the individual customers (Yinan et.al, 2014 p.171). Product differentiation helps in enhancing the demand of the customers and increases the profitability of the company. The company uses different ways in order to meet the needs and demands of the customers. It is very essential for the company to forecast the demand of the customers. Stable demand of the customers is very easy to predict. Several companies used SKUs strategy. This strateg y helps in enhancing the sales of the company and reducing the inventory level by 50 percent. Time is very essential to analyze in the supply chain management. The company must maintain the supply chain process and provide the product to the customer according to the prescribed time. The company must improve their capability and speeds up the process from the raw material to the finished goods in order to fulfill the requirements of the customers. This approach improves the flexibility of the company so that the company makes the products according to the demands of the customers. Also, just in time inventories in the product differentiation help the company from postponed and helps in enhancing the flexibility of the company. The manufacturers must maximize their flexibility to provide the products according to the changing demands of the customers (Winter and Knemeyer 2013 p.18). 5. The company must manage all the sources of supply in order to reduce the cost of materials and services. The company has to pay the lower prices of the materials in order to reduce the cost of the product. The manufacturers must maintain the strong relationships with the suppliers. The company must have several suppliers of the material so that the company chooses the supplier having the lower cost of material. If the company is more progressive, the supply chain of that company will be excellent (Prajogo and Olhager 2012.p.514). The company must think that the supplier cost is the own cost of the company. For example: if the company needs only 30 days raw material but it forces its supplier to provide 90 days material so that it will impact on the cost of the supplier and the overall cost of the supplier will be enhanced. The company must collaborate with the suppliers in order to reduce the cost of the product and increases the profit margins. Several companies provide maintenan ce and repair cost to the material which overall impacts on the cost of the material and enhances it. Before approaching to the suppliers, the company has to focus on its structure and position in the marketplace. The company must maintain the strategic relationships with the suppliers. Strong relationships with the supplier strengthen the supply chain of the company (Hoejmose et.al, 2013 p.589). 6. It is very essential for every company to develop a technology strategy in the supply chain process that will help the company in decision making process and the company will become aware of all the products, services because all the information will become available for the company. In order to become successful in the market place, several companies replace their poor systems with the new enterprise wide systems. By making their system effective and efficient, the company has the knowledge about all of their customers, products and services. New technological systems are very powerful and help the company in their supply chain process. This new technological strategy helps the company to run their business effectively. Information technology system is very essential for every company and helps in evaluating the capabilities of the company which a company performs in the supply chain process (Fourie 2015). The underlying technological system helps the company in their day to day operations. The company can make a daily schedule of the orders by taking help from the underlying technological system. Also, the underlying system helps the company in planning and decision making process. The company can easily allocate all the resources by using the underlying information system. By using the information system, the managers must become aware about the suppliers, distributors and their customers in the supply chain process. The information technology system does not require a lot of investment. The underlying information system helps the company to enhance its supply chain management by providing information to the companies. The information technology system of the company enhances the operations of the supply chain. In the current era, every company handles the orders electronically (Paladini and Douglas 2013). 7. The company must make the successful measures in order to reach the end users effectively. Companies used different measures to reach their customers in order to broadly understand their demands. First of all the company has to focus on its services which is provided to the customers (Albert and Tullis 2013). The orders must provide on time, on the agreed price and without having any damage. The managers in the supply chain process identify the revenues and cost of the company in order to analyze the profitability of the company. The company has to focus on their product packaging and the shipments in order to provide the high quality products to their customers and must maintain strong relationships with their customers. Several companies use the activity based costing in order to generate revenue (Davis 2014 p.189). Conclusion It is concluded that the supply chain management plays a vital role in enhancing the performance of the organization. It provides help for the company in reducing the cost of the product and increasing the profit margin. It is an essential element that helps in enhancing the efficiency and productivity of the organization. It helps in providing the satisfaction to the customers and is essential for the success of the company. It is like the backbone of the organization because it manages the critical issues of the company. It helps in creating the customer value and helps the company in building the competitive infrastructure. In order to become competitive in the global market, supply chain management is very helpful. Supply chain management of the company helps in making the organizations operationally efficient. The supply chain management is very effective and provides different alternatives in order to manage the competition exists in the market place. It is very beneficial and important for every company. References Fawcett, S.E., Ellram, L.M. and Ogden, J.A., 2014.Supply chain management: from vision to implementation. London: Pearson. Tayur, S., Ganeshan, R. and Magazine, M. eds., 2012.Quantitative models for supply chain management(Vol. 17). Springer Science Business Media. Chopra, S. and Meindl, P., 2013. Supply chain management: strategy, planning, and operation (global Ed.).Boston [etc.: Pearson. Dyckhoff, H., Lackes, R. and Reese, J. eds., 2013.Supply chain management and reverse logistics. Springer Science Business Media. Hult, G.T.M., Closs, D. and Frayer, D., 2013.Global supply chain management: Leveraging processes, measurements, and tools for strategic corporate advantage. McGraw Hill Professional. Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports.European Management Journal,32(5), pp.837-849. Wisner, J., Tan, K.C. and Leong, G., 2015.Principles of supply chain management: a balanced approach. Cengage Learning. Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing needs: A case study.Industrial Marketing Management, 43(1), pp.45-55. Ross, D.F., 2015.Distribution Planning and control: managing in the era of supply chain management. Springer. Bowersox, D.J., 2013.Logistical excellence: it's not business as usual. Elsevier. Yinan, Q., Tang, M. and Zhang, M., 2014. Mass customization in flat organization: The mediating role of supply chain planning and corporation coordination.Journal of Applied Research and Technology,12(2), pp.171-181. Ramanathan, U., 2014. Performance of supply chain collaborationA simulation study.Expert Systems with Applications,41(1), pp.210-220. Winter, M. and Knemeyer, A.M., 2013. Exploring the integration of sustainability and supply chain management: Current state and opportunities for future inquiry.International Journal of Physical Distribution Logistics Management,43(1), pp.18-38. Ellram, L.M. and Cooper, M.C., 2014. Supply chain management: It's all about the journey, not the destination.Journal of Supply Chain Management, 50(1), pp.8-20. Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of long-term relationships, information technology and sharing, and logistics integration.International Journal of Production Economics, 135(1), pp.514-522. Hoejmose, S., Brammer, S. and Millington, A., 2013. An empirical examination of the relationship between business strategy and socially responsible supply chain management.International Journal of Operations Production Management,33(5), pp.589-621. Fourie, L.E., 2015. The role of social media as an information source in the decision making of students when selecting a university. Paladini, P. and Douglas Gimenez, E., 2013. New Information and Communication Services Companies.Global Journal of Management and Business Research,13(4). Albert, W. and Tullis, T., 2013.Measuring the user experience: collecting, analyzing, and presenting usability metrics. Newnes. Davis, K., 2014. Different stakeholder groups and their perceptions of project success.International Journal of Project Management,32(2), pp.189-201.

Integrated Model Of Cause-Related Marketing Strategy Development

Question: Describe about the Integrated Model Of Cause-Related Marketing Strategy Development? Answer: Introduction: Avon is one of the Worlds major direct retailer company and achief worldwide beauty business. The company have an annual income of approximately 9 billion dollars. The products of Avon include fashion, home products and beauty. Avon is a company abrupt in custom, stuck by itsmain principles and values. The vision of this company is to become the company, which understands the demand of the clients and satisfy its clients by their services and products. Every day, Avon brings attractiveness to the life of all women in the world. The companys beauty means to find the correct shade of lipstick for a client. The company also provides an opportunity for woman to income by selling the products of Avon. Statement on the Thesis: The paper describes the strategies faced by Avon and how Avon overcomes all the problems by entering into Joint Venture strategy. Purpose of the Research: The research makes simple to estimate and recognize the strategies of Avon when they entered into the market. Avon maintains four strategies which includes Sufficient power to assure clients and tolerant challenges Protecting the expansion of chances through consumer By dealings with adding value and operational portfolio is changed. Building a trustable position in front of its customers (Cavusgil at el. 2014) The strategy of Avon was mainly developed to expand its business all over the World. The focus is on the transaction flow and maintains a balance sheet. Strategy of a company always maintains the financial condition of the company by giving the guarantee an equal strong growth from the last business. Objectives of the Research: The major aim of the research is to estimate and recognize the strategies followed by Avon. The research includes the hard work of Avon to spread its business all over the World. Domestic Strategy vs. International Strategy: A well business strategy supports the main business purpose and mission, and plans to operate as a path for continued success, growth and competitiveness. Businesses produce strategy for every field of business processes. Each approach includes short-terms plan and long-term plans resulting in the method and performance essential to achieve targets and goals (Liu et al. 2014). The marketing strategy of Avon: Avon pursues a worldwide strategy by appearing for the largely professional customs to produce and accomplish its business. The company follows economies of extent and possibility in marketing, manufacturing and logistics by choosing the mainly commercial ability scales and locations of business on an international basis. Avon sticks only with their products development if they find any new demand from consumers. Beside of producing multiple cosmetics, Avon was capable to locate an approach to create international products. Due of these, Avon was capable to retail its identical products in 45 countries. Just Avon need to change its way of marketing and packaging. The company goes through strict custom before entering its products in market. The US clients first tested the product of Avon, which they want to take worldwide, before entering the market. After approving the product by the US clients, the product goes for Avons Global Product Council. In every steps of entering into a mar ket, there are numerous steps (Ryan, 2014). Market Estimation: Estimating costs, benefits, and risks: Generally, it is almost easier to estimate the costs, benefits and risks to developed market condition of a country than to estimate the costs, benefits and risks to develop the economic condition of a country. Nevertheless, there is a reasonable quantity of subjectivity concerned apart from the questions raised in a market. This can be understood well be establishing an example suppose boss must not only approximate the costs required in beginning a foreign process, but the manager should also estimate the coasts of opportunity. Besides all this, the manager should also be concerned with the risks and benefits that may arise in future (Christopher et al. 2012). Example when the manager of Avon needed to Estimating costs, benefits, and risks: Avon needed to Estimating costs, benefits, and risks when the company faced problems like Field is not occupied Store is inactive Operation are not enough (Verbeke, 2013). In reaction, the methods that are taken by U.S. are declared as investing and strengthening in high possible districts, and growing agent interactions and relations. The company divides U.S. into 850 districts. According to the management, the 850 districts have a Hispanic population, and they improved themselves than others. Furthermore, average orders are from Hispanics and it is approximately 11% more than average order. An important step that Avon took in is to raise the entry fee in U.S. The companys strategy is to enhance the cost and include goods to the first course kit (David et al. 2014) Joint Venture: Joint venture (JV) is a intentional agreement involving two or more persons to involve in a definite venture or enterprise. Joint ventures are more or less similar with the partnerships the only difference between partnership and joint venture is that a partnership generally engages a progressing, continuing business relationship, but a joint venture is engaged with only single business venture (Killing, 2012). Advantages of Joint Venture: The advantages of joint venture in business are as follow - Joint venture is concern with the chance of expanding new ability and capability It permit a business to enter interconnected businesses or market and to achieve new technical knowledge Entrance to greater capital, which includes particular employees and technology It involvement of risks with the other partner It can be flexible that is it can have a restricted life span that can only cover a part of what is done. Thus, it limits both the promise and publicity of the business. In the age of consolidation and divestiture, Joint Ventures offer an innovative way for business to outlet from the non-primitive businesses. A business can slowly differentiate from rest of the business, and ultimately, retail it to any other companies. Approximately, 80 percent of joint ventures finish with deals from one partner to other (Saha at el. 2015). Disadvantages of Joint Venture: The advantages of joint venture in business are as follow - It is challenging for Joint ventures to takes effort and time in order to construct the accurate relationship and collaborating with any other business. The objectives of the enterprise are not 100% clear and conversed to every person involved in the joint venture. In joint venture, there is an inequity in point of knowledge, venture or property brought by different partners. Altered management and cultures styles effects in poor combination and collaboration. The partner in the joint venture does not give sufficient leadership and maintain in the early phases. Achievement in joint venture is responsible on systematic study and investigation of objectives (Liang at el. 2012). Joint Venture use by Avon: Avon possesses 60percent of the joint venture. The company made an initial venture of 1 million dollars and procedure to enhance its equity venture as extra funding is necessary to do so. Though the contract permits for manufactured goods supplied throughout worldwide, the business plans is to turn over its transaction operation steadily. To start this, the company have to inform to approximately 10 millions of its customers. The company will give the venture with some kit, cosmetics, technological capability and sale the product. It is permitting the technology and brand name to joint ventures. Avons strategy is to earn adaptable foreign money by selling its products abroad. At first, the venture will produce 80 - 90 fragrance and skin-care products (Dan, 2013) Conclusion: Under the leadership of Andrea Jung's, Avon faced numerous of challenges. Some challenges cannot be tackled but some were tackled successfully. Jung was correct in admitting that Avon's major capability is the direct selling of products and its core strength the brand name. 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