E-Business Systems Essay Example | Topics and Well Written Essays - 3000 words

E-Business Systems - Essay Example The mission statement of Reebok includes two very significant aspects; Through online retailing Reebok is indeed trying to reach nearer the customer and igniting the passion for more purchases. Listening to the requirements of the time and IT era, Reebok has indeed put in lot of successful efforts to make the online retailing site more customer friendly. Reebok has earned a name for itself in the field of sporting goods and sponsorships, therefore to maintain the leading brand identity requires investments with adaptive and corrective actions at crucial junctures. E-business is just one such step. It can be safely said that, 'Information is power! It is an asset that can help overcome the glorious uncertainties and opens new avenues for doing business. Marketing, plays a crucial role in this entire business process. For an effective marketing strategy psychological needs of the customer(s) are to be kept in mind. These needs must be met in order for a person to be persuaded to purchase a product or service. E-business is no exception. Here the website visitor is persuaded to close the deal successfully by following a five step strategy. This can be done with building trust and confidence by meeting the psychological marketing needs of that visitor and potential customer while escorting that visitor through the selection and purchasing process. These five levels of the sales process are the core components that will move a website viewer from visitor to customer or client. The five levels are; Marketing/Prospecting to the Target Market and Audience: Prospecting is the result of marketing. It's the delivery of targeted qualified traffic to the company's virtual storefront. This can be achieved by search engine optimization, pay per clicks, or advertisements that draw people to the company's site. Once they are there it is the job and responsibility of the company to deliver its Unique Selling Proposition (USP). Though Reebok doesn't appear to be making frantic efforts towards attracting the audience from all around, but once they are in the virtual store, there's lot for the customer to have a look at, different varieties, technologies that are being used in designing the shoes, video bites of sporting personalities etc. Building Credibility and Trust - (viewer needs this to move forward): In a brick and mortar business trust is built by human interaction. Greeting a person when they walk in the door or physically helping them find something that they are looking for, helps in business propositions. For a virtual store the company is supposed to make sure that the site appears to be trustworthy, it has a professional appearance. The company is also supposed to know how long does it take to open the web-page How easy is it navigating through (i.e. user friendly links and

Tankless water heaters Essay Example | Topics and Well Written Essays - 2500 words

Tankless water heaters - Essay Example Adomatis (2010) predicts that new homes buyers â€Å"may be willing to pay for the cost of the energy efficient items in green construction† as a means of reducing energy expenses. Not only can energy efficiency building requirements save money, but energy efficiency can also save homeowners money by heating their homes in the winter and cooling their homes in summer with less power and resources. Energy Star is program jointly operated by the U.S. Environmental Protection Agency and the US Department of Energy. The program is designed to help Americans reduce the cost of energy and at the same time protect the environment via the use of â€Å"energy efficient products and practices† (Energy Star, n.d.). Though ENERGY STAR ® program serves as a trusted source of voluntary standards and unbiased information, federal and state policies provide additional sources for consumers and organizations to adopt other energy-efficient products and practices that further reduce gr eenhouse gases (GHGs). The purpose of this memo is to propose a code enforced method for improving appliance efficiency via the mandatory installment of Tankless Water Systems only in the construction of new dwelling houses. ... i. The installation of traditional hot water heaters (reserve tank) systems in the construction of all new homes will be prohibited. b. Natural gas (or propane, with be the primary means of energy used for the tankless water systems. i. In the event natural gas installation is not practicable, electric tankless units with an EF rating of >92 may be used as an alternative. c. Tankless systems can include multiple installations that would then be placed directly near a hot water demand source. However, this must not be installed in any combination with conventional storage tank water heater systems. An example would be a booster heater for augmenting a traditional hot water heater system. d. Solar or other heat exchange technologies that utilize on-demand heating for hot water are also included with this code proposal. Reasons for the Change in Texas Building Code The minimum allowable efficiency for residential water heaters is regulated by federal standards. New amended federal stand ards to take effect on April 16, 2015 are detailed in the Energy Policy and Conservation Act (42 U.S.C. 6295(o)(3)(B)) (See Table 1). Federal initiatives have been implemented to further promote green initiatives and are detailed in the Executive Order 13423 and 13221. These Executive Orders, issued in 2009, require federal agencies to acquire energy-efficient products in the acquisition of commercially available, off-the-shelf products for goods and services. If the same practices were applied to the residential sector, further gains to maximize green initiative savings would be more beneficial for the public as a whole. Table 1 Amended Energy Conservation Standards for Residential Water Heaters Source: Energy Conservation Program: Energy Conservation